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Fitness Trend Strong Across SRP

Some trends move in and out with the decades, but a theme with staying power into the 2020’s is the continuing crossover of lifestyle with fitness and wellness. The trend can be seen in athleisure clothing’s continued growth, community-oriented fitness programming, and a focus on meditation and mindfulness. Boutique fitness concepts like Pure Barre and Orangetheory are expanding from their hyper local roots, and even “traditional” gyms are evolving to offer more amenities and lifestyle enhancements. 

“Fitness centers play an important role in our community and in keeping us healthy and happy,” Jeff Zeigler, COO of Starwood Retail Partners, confirms. “With the average gym-goer likely to work out 3-4 times a week, we’re delighted to offer first class exercise facilities across our brand”.

Fairlane Town Center – home to 1,800 Ford Motor Company employees in Dearborn, MI –delivers an atmosphere of office, shopping and now, fitness, with the recently-opened 25,000 sq. ft. Powerhouse Gym, catering to both Ford employees and the surrounding community. The Shops at Willow Bend (Plano, TX) is following suit, as they await the 2019 opening of luxury fitness brand, Equinox, just one part of a $145 million reimagining of the North Dallas property. Across the country, Northridge Mall (Salinas, CA) is prepping for Planet Fitness to join its ranks. Set to open in early 2020, the 19,000 sq. ft. in-line space will sit alongside an exciting array of shops, restaurants and entertainment concepts.

The feel-good fitness factor continues its country-wide ripple effect, with Orangetheory Fitness offering scientifically tracked workouts in SouthPark Mall (Strongsville, OH), while Cyclebar joins New York Sports Club, offering the nightclub equivalent of exercise at Blue Back Square (West Hartford, CT). Back on the West Coast, Snap Fitness tempts shoppers at Kitsap Mall (Silverdale, WA) to trade in unhealthy habits for hearty workouts in a growing tourist and strong residential market.

“A life fuelled by regular exercise and healthy living is what we all aspire to lead,” Zeigler adds. “We’re proud we offer so many opportunities to keep our communities active and feeling fantastic.”